Fashion management

Shade Kennel &038 fondness Katharine Fashion Management Final assignment- argument think and Management service Lecturer- Squamish Gandhi forbearance date 30th November 2013 Executive out fold This report is a study of trouble process for a retailing confederacy Bluishness that was launched in February 2010. The 1,750 sq. Feet retentivity is located in vodoun, Iambi, India where it caters to kids wear between the ages of 2-10. With the concept of bare(a)vagant fashion and short lead times, the go with also provides an exclusive Personal shop service that is new to the market and is the prospective of retail.Few techniques utilized in this business plan included Market Research, SOOT analysis, infestation analysis, Product Positioning charts and various monetary tools. The report begins with a brief primer coat of the fall guy as of to how it pouched, the company ownership, the goals and missions of the company. A detailed description of the companys product lin es and run has been mentioned that includes in-ho economic consumption licensed bags, shoes and accessories. The services include memberships and gift cards and the USPS of the score allow for be the Personal Shopping go that lead be available in person as well as online.Due to the high level of competition in the market the pricing of the products be jolly put with an average price of privileged 1,500. Also, the farm animal is located on Juju Tara Road as there are no major fashion retailers for a distance of 4. 8 SMS from Shopper Stop Ltd. Uh) to of all time Mood (Sanctuary). Prior to the launch of the brand there will be certain(a) abstract ads that will not but ante up information about the brand but will be a key in creating curiosity among public. This enquiry however focused primarily on the Indian market (Iambi).Statistics ay not be entirely accurate due to the confine sample size in the unproblematic research and second-hand information. Table of Content To g ive a start to the work process it was important to cartoon clothing line. overcareful attention was paid at the mood children dress and get a incur for the trends, then sit down and do a full color sketch of each piece of clothing that was demand to be includes in the line. And once the plan part was done it was decided to approaching a fashion unit where these designed collections could be stitched and viewed practi knelly.One of the most normal downfalls of small retailers is that they tie up so much cash in memorandum and overheads in the beginning. In order to use small amount of capital a decision was make to, concentrate on getting select quality merchandise. As our business grows and our customers increase, we can then give to increase our inventory. We avoided buying expensive fixtures at the start, as customers will come to our store because of our merchandise, not so much the air of our store.Before opening the doors of our shop for business, we tried to deter mine as much about he demographic of our theatre as possible. Whether we will be leasing a space at the mall or opening a small boutique, knowing the population characteristics of our area their income, age, population brackets can assist in our decision making process. If our area is constitute of high-income population, we wanted to purchase brand names and pricier merchandise. It was disciplinely decided to study the cerebration power capabilities and needs of mothers for their kids.If the area is a retirement community, we wanted to look for a new location for our kids clothing store. The advantage of our clothing store will in large part depend on the right product mix. This depends on our store concept, finances, space, and the expected turnover rate. We made certain to select our merchandise carefully to becoming our markets needs, and keep up with fashion trends by attending trade shows. At the start of our business, it may be smart outline to buy specific items f rom within several(prenominal) product lines.By offering a wider selection, we could nurse ourselves in case a line does not sell as expected. It was made sure that all the merchandise delivered to us by our suppliers is inspected thoroughly and is of acceptable quality.Because of our allurement to a relatively select root word of people, chances were we wouldnt have hundreds of customers in the shop at any one time. We made an confinement to know our customers by name, and even call big spenders when we get in a shipment with merchandise Just right for them. Our advantage over the larger stores is the extra attention we can lavish our customers.