Window Display (Pasta) Term Paper Example | Topics and Well Written Essays - 500 words

Window Display (Pasta) - Term Paper Example Beginning with the idea of â€Å"fall into CSR†, we wanted to bring together an autumnal atmosphere and a suggestion of serendipity – hence the upside-down trees dropping their leaves on to a representation of academia (the folders). The leaves hint at the significant relationship between nature and consumer/family science, but we wanted to take this suggestion further. We felt that certain aspects of the SCAMPER model – namely Substitute and Reverse – would make this connection much more obvious. The pasta is a substitute for branches; as it is clear that our trees have recently dropped their leaves, we felt that the unpredictable shape of tree branches should be visible, rather than leaving the cardboard tree blank. The shape of the pasta does not exactly mirror the shape of branches, but it evokes a similar atmosphere, and adds greatly to the interest of the branch shapes cut into the cardboard. The way in which we used the Reverse concept of SCAMPER is, I find, delightfully subtle: the pasta is a processed foodstuff, which is glued to the cardboard trees instead of (unprocessed) leaves. The reversal of the typical manufacturing process, again, emphasizes that in CSR we are very aware of the links between processed and unprocessed goods. That said, I feel that one improvement we could have made would be to use a processed good made from leaves, or had the unprocessed goods of pasta in the display. The reason that we decided against this was because the unprocessed ingredients of pasta (flour, water, egg, salt) do not have the same autumnal ideas as leaves and fall. Furthermore, we felt that pasta has certain connotations which we felt would be a suitable presence in our display, particularly in relation to the family part of CSR. Pasta is often referred to as a comfort food, and is evocative of a family home and the commitment that thrives within such an environment. It is also a â€Å"healthy carbohydrate† (Baer-Sinnott) and a good basic staple for