Start Up of New Fast Food Chain in India

Group 3 Member Debashish Das P allavi Talwar Hari Das Gupta Pramod Balakrishnan autonomic nervous system Since the maiden business infer would be the first business venture of the group, we would prefer to keep the funding internal. The business venture we would start is Indian Street nourishment restaurant Pao Khao Executive thickset Pao Khao is a locally owned immediate forage yield that pull up stakes be positi cardinald as an international franchise through our creative approach to the companys image and decimal point presentation. Pao Khao will provide a combination of nice nutrition at range pricing, with fun packaging and atmosphere.Pao Khao is the answer to an increasing demand for snack-type & heathenish Indian food. In todays highly competitive environment, it is becoming increasingly tall(prenominal) to differentiate one fast food outlet from another. Delhi NCR , has population of to a greater extent than 2 million. Our main priority is to establish starting in Gurgaon , kind of close to one of prominent shop malls in MG road. Later, our enterprise will be a further development of more sell outlets in the surrounding argona. This plan is prepared to obtain a localisation for the initial launch of this concept.Additional financing will need to be secured for the ii subsequent outlets, anticipated in month 13 and proto(prenominal) in year three. The financing, in addition to the bully contributions from shareholders, will pass on Pao Khao to fortunately open and expand through year two. The initial capital investment will allow Pao Khao to provide its nodes with a value-driven, entertaining cognise through the creativity of its founders. Pao Khao will entice youngsters as well as working couple (DINK) to bring their friends and family with our innovative environment, fresh Indian eat /Ethnic food . 1 Objectives To establish a presence as a successful local fast food outlets and gain a market share in Delhi NCR Fastest growing fast food industry. To make Pao Khao a destination spot for mall-goers, leisure & pleasure seekers 1. 2 Mission Our main goal is to be one of the most successful fast food outlets in Gurgaon, starting with one retail outlet located inside a major shopping mall as a market tester. Pao Khao will strive to be a premier local fast food daub in the local marketplace.We deprivation our customers to have the total experience when visiting our outlet(s) and website as they will come upon about this fascinating new pop culture. We will sell trade in from pre-packaged chutney and t-shirts, to innovative combinations such as Idli Dhokla, all with our official stigmatise attached to them. Our main focus will be serving high-quality food at a great value. 1. 3 Keys to Success To succeed in this business we must Create a unique, innovative, entertaining menu that will differentiate us from the rest of the competition. Control costs at all times, in all areas and implement a conservative a pproach to harvest-home policy. Although, we provide more than enough fund to open more than one outlet, we want to be on the safe side of the business. Sell the proceedss that are of the highest quality, as well as keeping the customers happy with all of our product categories from food to throw in merchandising. Provide 100% satisfaction to our customers and maintaining the level of excellent services among other competitors. Encourage the two most important set in fast food business brand and image, as these two ingredients are a couple of main drivers in market communications. read access to high-traffic shopping malls near the engineer market. Promote good set of company culture and business philosophy. 2. 1 Company Ownership Pao Khao is a privately held company. It will be registered as a Limited company, with willpower 25% Hari Das Gupta, 25% Pallavi, 25% Pramod, 25% Debashish 2. 2 Start-up Summary The retail outlet will be rented at one of the target location sh opping malls.Our preference is Space A, for the main reason of stretchiness larger traffic. Startup requirements will be financed through owner investments. (all value in INR) a 2. 3 Company Locations and Facilities Pao Khao locations will range in size from 70100 meter square and will stool from 15 25 guests. Our first location will be on the larger end of this range. The location will feature its own originality in merchandise display and other brand building attributes. We will garb the outlet with modern furniture and aim for cleanliness and an open feeling.We are soon looking at several possible sites in shopping malls along MG Road. The space selection will be chosen found upon the following criteria Community size minimum of 10,00,000 people within a radius of 5 kilometers. Office Areas and Tourist destination. Easy access. Large role of upwardly mobile upper middle class in the community. every(prenominal) of these qualities are consistent with Pao Khao goal of provi ding a top quality fast food experience. We want word-of-mouth to be our best form of marketing, where our customers value our brand as something exciting and cannot wait to tell their friends and neighbors.Pao Khao will promptly compete with several fast food joints inside the chosen shopping mall, including Mac Donald, Pizza Hut and other but create break for its ethnic Indian Flavour. crops We want to focus only on sell Indian Food. Alcoholic drinks will not be sold in our outlet, as Pao Khao promotes a healthy and positive Indian lifestyle. 3. 1 Product Description Pao Khao primarily ethnic Indian Street/Snack food Chole Bature Dahi Bhalla Indian Thaali Executive Thali Rajmaa chawal or noodles.. (fusion) Pao Bhaji Dhokla etc 3. Competitive Comparison Pao Khao has several advantages all over its leading competitors Unique fusion concept of Indian Food. We expect a high degree of enthusiasm and offer a fun store with friendly staff, that reflects the companys youthful and ene rgetic culture. Supporting merchandise items that support the companys brand building. Our innovative packaging will be more entertaining than our competitors involve relation with farmers to procure fresh vegetable and grains at lower prices. stub essential for successful business strategy would be 1.Indentifying appropriate and advance place for the first restaurant. 2. Quality of service and food , cleanliness 3. Commitment to customer and creating the right ambience 4. Chefs are key USP and need to have talent to develop this and also keep in mind attrition overdue to competition. 5. Marketing Without proper marketing, howsoever a good idea can belong , hence marketing strategy is paramount importance Marketing has to be both ATL and BTLSince we are promoting amidst fierce competition, we need to have aggressive marketing strategy which creates buzz in